Entity trust
AI has to verify who the contractor is.
Builder Rank checks name, address, phone consistency, licensing cues, reviews, service areas, and schema that help models understand the business as a real local entity.
Builder Rank
Why GEO matters
Homeowners are starting searches inside AI assistants.
Search is moving from blue links to direct answers. When someone asks for a bathroom remodeler, kitchen contractor, or basement finishing company, AI tools need clean evidence before they confidently name a business.
Readable proof
The best evidence has to be crawlable.
Reports inspect headings, page copy, project evidence, llms.txt, and technical structure so model crawlers do not have to guess through messy markup.
Customer intent
The site has to answer the searches people ask.
We look for service, market, cost, timeline, permit, and trust language that maps to the questions homeowners ask ChatGPT, Claude, and Gemini.
What contractors get
A prioritized report card, not a generic SEO scan.
Each report gives a health score, model-by-model analysis, crawl evidence, customer intent phrases, and the first fixes most likely to improve AI readability.